Origens Is a sustainable clothing store in Espírito Santo, Brazil. Back in 2015 the state was struck with a major ore tailing spill in its most important river, the Rio Doce. The marine wildlife was immensely affected by the contamination, so the brand set out to release a print campaign and address the issue before the launch of its new collection.

The campaign was featured in the 2021 / 2022 edition of the Lürzer's Archive 200 Best Digital Artists Worldwide, in the Act Responsible / Cannes Lions Great ads for Good exhibition and was awarded the Prémios Lusófonos da Criatividade.